The Communication Project Sacyr and the Panama Canal awarded the Best Global Communications Strategy by Fundacom 2017
The Communication Project "Sacyr and the Panama Canal" has been awarded the Best Global Communications Strategy Fundacom 2017. The award was handed over at the Cibecom congress gala in Miami, attended by institutional and corporate communications professionals from all the Ibero-American community
Sacyr and the Panama Canal
As a result of the inauguration of the expansion of the Panama Canal on 26th June 2016, Sacyr designed a program with a series of actions aimed at its personnel and stakeholders. The program had a strong digital and educational focus, in order to disseminate and enhance the value of Sacyr's success in designing and constructing the largest piece of engineering in the world.
The action program included: a party in Madrid Río to celebrate the inauguration in Spain; a website which included interviews with workers on site; a 60-second video graphic with the most significant aspects of the project; viral research with the most outstanding details; a 360º video which offers a bird's-eye view of the Canal; visits with several groups of stakeholders to see the finished work and its operation; a new edition of the book "El Nuevo Canal de Panamá" [The New Panama Canal]; different traveling exhibitions with photographic material from the book; and a series of conferences